What is Thin Content and How does it Affect SEO?
Thin content is referred to as an OnPage SEO issue where the content has no added value, according to Google. When publishing content on your website and if it doesn’t give good output even by a little amount, then you are publishing thin content. Your content may have the answer user wants, but you need to make it as structured as possible that you can address as many issues as you can, which weren’t in the first place. You may already have the answer, but you have a better way to articulate it. Maybe you can add more words to make it seem not thin. Longer content ranks better in Google, but there are many ways to add value to the content by design, a faster website and a lot more. In this way, you also rank higher. If you are new to SEO, refer to Guide to Local SEO for Singapore.
Here are the practices you can implement to enhance content quality according to Google:
- Automatically generated content
This content is created by the bots to replace the original content, never do this. But there are some AI tools so advanced that it becomes hard to differentiate between the two. And not everyone is born a writer. So, never expect a freelance writer to write 1000 words for a dollar for a great grammar and copy. Get it done by a bot instead. But it against the rule.
- Thin affiliate pages
When publishing affiliate pages, never include reviews or opinions as you’re not adding new value to users this way.